Cool · curated

Blueprint

Blueprint is a curated structured, calm, credible system designed to move from expressive brand color to dependable surface and text roles.

Color values

Blueprint Primary · primary

HEX #22577A

RGB 34, 87, 122

HSL 204°, 56%, 31%

On white 7.74:1 · on black 2.71:1

Blueprint Secondary · secondary

HEX #38A3A5

RGB 56, 163, 165

HSL 181°, 49%, 43%

On white 3.02:1 · on black 6.95:1

Blueprint Accent · accent

HEX #80ED99

RGB 128, 237, 153

HSL 134°, 75%, 72%

On white 1.45:1 · on black 14.49:1

Blueprint Background · background

HEX #F2F8F7

RGB 242, 248, 247

HSL 170°, 30%, 96%

On white 1.07:1 · on black 19.55:1

Blueprint Text · text

HEX #18262E

RGB 24, 38, 46

HSL 202°, 31%, 14%

On white 15.49:1 · on black 1.36:1

Text contrast between these colors

WCAG 2.2 asks for 4.5:1 for body text (AA), 3:1 for large text, and 7:1 for AAA. Strongest pairs first.

Aa Sample text
14.42:1AAA
Aa Sample text
10.69:1AAA
Aa Sample text
7.21:1AAA
Aa Sample text
5.34:1AA
Aa Sample text
5.13:1AA
Aa Sample text
2.81:1Decorative only
Aa Sample text
2.56:1Decorative only
Aa Sample text
2.09:1Decorative only

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