Vivid · curated
Fruit Stand
Fruit Stand is a curated juicy, direct, celebratory system designed to move from expressive brand color to dependable surface and text roles.
Color values
Fruit Stand Primary · primary
HEX #EF476F
RGB 239, 71, 111
HSL 346°, 84%, 61%
On white 3.62:1 · on black 5.80:1
Fruit Stand Secondary · secondary
HEX #06D6A0
RGB 6, 214, 160
HSL 164°, 95%, 43%
On white 1.89:1 · on black 11.13:1
Fruit Stand Accent · accent
HEX #FFD166
RGB 255, 209, 102
HSL 42°, 100%, 70%
On white 1.44:1 · on black 14.56:1
Fruit Stand Background · background
HEX #F7FFF7
RGB 247, 255, 247
HSL 120°, 100%, 98%
On white 1.02:1 · on black 20.60:1
Fruit Stand Text · text
HEX #073B4C
RGB 7, 59, 76
HSL 195°, 83%, 16%
On white 12.08:1 · on black 1.74:1
Text contrast between these colors
WCAG 2.2 asks for 4.5:1 for body text (AA), 3:1 for large text, and 7:1 for AAA. Strongest pairs first.
Need to fix a failing pair? Run it through the accessibility checker or browse more palettes.